Three generations of enterprise



Charting new waters

From the old Saléns, a bouquet of new companies emerged, often with Sven and Christer as major shareholders. Alongside this, both old and new businesses developed in areas such as aviation, trade, travel, and logistics. After Sven and Christer split the businesses up in 1985, when Christer moved to London, investments were often made separately and sometimes jointly.

Around the turn of the millennium, generation two handed over to generation three, which has since developed its respective businesses further into new areas, but with continued focus on entrepreneurship, international growth, and a continued curiosity to take on new industries and businesses.

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Sea Cloud is among the ships on which Noble Caledonia offers cruises to its customers. Four masts and 30 sails make it seem a vintage sailing ship but it was built as recently as in the 1920s by American financier Edward F. Hutton for his wife, cereal heiress Marjorie Merriweather Post. The ship has room for 60 passengers in luxury cabins.

The common thread is a fearlessness and curiosity that traces back to the mentality that characterized Sven Salén.

Staffan Sjöberg
Bankruptcy was by no means the end for Saléns; what had been strong in the group’s various companies rose to the surface in the subsequent years. The Salén brand survived and is nurtured as lovingly as this old funnel logo was in the heyday of the shipping company.
In the early 1990s, Salén’s moved back into shipping when Frontline was set up.
After fifteen minutes in the air, the passengers reach their destination. The Aurigny airline owned by Christer Salén in the 1980s flies between the Channel Islands Jersey and Guernsey. The aircraft is a Britten-Norman Trislander, with three propeller engines.
The Brazilian-made jet Embraer 145 was part of the Skyways fleet, 1999–2005.
The Salén’s marine traditions live on: Pimlico, a Higman Marine vessel, pushes oil barges from the oilfields in the Mexican Gulf to refineries along the Mississippi.